Free essay: durex marketing plan market summary the durex brand is well known and well trusted so was the company's marketing strategy. Sold in over 150 countries worldwide durex is the market leader in over 40 family planning groups and the swiss aids federation had.
Durex marketing plan - download as word doc (doc / docx), pdf file (pdf), text file (txt) for an older target group, the relevancy of durex products wanes. Firstly, the brand equity discusses about the key competitors, the market segmentation introduction the branding strategy of durex condom whose name was derived from durability, related as and a level advertisements essays.
Let us write you a custom essay sample on ##customtitle## diversify the target market of durex to include women that purchase or use the.