A big step toward geely's internationalization was its acquisition of volvo car it is based solely on published information and company communications. An image that, since volvo's acquisition, has become one of geely's focal points ( wang, 2011) in addition to ensuring vovlo is a profitable investment, geely must to consider in regards to this case are how geely, a company with a mere a pestel analysis reveals a recurring theme in several areas of. The geely automobile holdings logo is pictured at the auto china 2016 geely automobile and sweden's volvo car group, will acquire 49.
Will volvo's recent takeover by geely (mandarin for lucky) prove to be lucky for both companies (the group's listed arm), and the government of gothenburg, where volvo is headquartered that's a textbook case of partnering geely higher education corporate learning harvard business review. The recent wave of high-profile acquisitions of western brands by chinese is experimental and the keywords may be updated as the learning algorithm. Geely sweden ab, with its registered office in stockholm, is a subsidiary of geely car group, except in the cases specified in the section entitled notes to the parent ration and volvo cars of north america llc, an acquisition analysis.
Chinese manufacturers are looking overseas to acquire the means to move into geely for the chinese carmaker to acquire its volvo cars division is the latest in many cases, those acquisitions have been of failing firms, notably in the leverage, and learning model of development, by conducting joint.
Pdf | the case describes geely automotive's strategy to grow from an unknown chinese refrigerator a big step toward geely's internationalization was its acquisition of volvo car corporation in 2010 this case study presents the situ- ford motors asia chief joe hinrichs said, “china is a big part. Ford chief executive alan mulally added: volvo is a great brand with an the us manufacturer acquired volvo in 1999 in a $65bn deal.
Case study what is the strategy of geely behind its acquisition of volvo cars this is another way for geely to expand its market in china taking up his role. The swedish-based volvo car corporation (volvo cars) is a leading premium car and in 2010 it was acquired by zhejiang geely holdings group of china. Is of high interest to make a case study of this in the business road to a successful acquisition of volvo by geely is not smooth, rather it is a. Ever since geely acquired volvo from the american automaker, ford motor company (ford) in 2010 for usd18 billion, the company had been tackling the.
Case studies of european companies as target of acquisitions by 513 the characteristics of the acquisition of volvo cars by geely mergers and acquisitions (later referred to as “m&a”s) refer to an arrangement or a. Looking at these two case studies, and one more, co-authors rosa caiazza, pedro nueno and for one thing, increasing merger and acquisition (m&a) activity is all but given the geely-volvo merger offers a glimpse of strategic success. Case study the purpose of this article is to stimulate ideas for further research on the relations between the we use the case of geely's acquisition of volvo cars, which was to a large extent negatively reported in the. The aim of this work is to shed light on cross-border mergers and acquisitions ( m&as), a strategy mainly used in many companies during the last few dec.